Three series of new made-for-socials videos will help parents and carers cut through the noise straight to trusted information on the most-searched parenting topics, including first foods, sleep and toilet training.
The short-form video series are adaptations of trusted Raising Children Network content, optimised for social media delivery in engaging and educational formats.
Scroll Busters gives families the facts they need, fast. Every episode covers one milestone and answers four key questions with practical tips – in less than 60 seconds per question.
Show Me, Don’t Tell Me is hosted by fellow parent, Aaron Pereira, and packed with practical demos for families in the thick of it. In every episode, we take one step of the journey and give you three essential how-tos, so families have got the basics covered.
Late Night Notes is the podcast that answers the questions keeping parents and carers up at night. In every episode, our host, journalist, author and mum of 4, Madeleine Grummett, is joined by an after-hours expert to unpack a late night note based on families' real experiences.
The video series were developed by Matterworks with support from a funding boost from the Australian Government, to deliver reliable information to parents and carers where they are.
'We know that around 85% of parents and carers go to the internet looking for parenting information, it’s a very crowded space and it can be hard for parents to know what information to trust,' says Raising Children Network Director, Derek McCormack.
'This new made-for-socials video series is adapted from Raising Children Network’s evidence-based and up-to-date information for Australian families. The videos are entertaining as well as educational – delivering reliable information to parents and carers where they are.'
All 3 series will launch on Raising Children Network’s YouTube channel this week.
For media enquiries please contact:
Belinda Howe
media@raisingchildren.net.au
0482 866 700