Television

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• Effects of TV
• Advertising
• Violence
• What is scary to children
• Understanding others
• What parents can do
• Watching TV
• Watching the TV news
• How much time is okay?
• Reminders

On one hand the educational and entertainment value of televisions can greatly benefit children. On the other, there are concerns and questions about the impact so much media, especially violence and advertising, has on children’s development.

Television and videos entertain us all, but for children they also provide a window on the world. That world influences their development. They take in messages about lifestyles and behaviour. They can be overburdened with the harsh realities of life and given messages that are harmful to their development. They can also have positive experiences and be shown responsible ways of acting in the world.

Children need the opportunity to be exposed to a wide range of attitudes and behaviours and they need to experience the world outside of television. Children need to talk, play, daydream and to read, as well as watch TV. As a parent you need to keep television and video watching in balance with other activities. When children watch a lot of television, they may not do as well at school and university as they might otherwise be able to do.

Effects of TV

• Children’s reactions differ and it is not possible to work out exactly how each child will respond to what they see on TV.  Your child’s age and stage of development will make a big difference to how they respond.
• New research tells us that repeated experiences can establish patterns that begin in childhood and extend into adolescence. These patterns affect skills such as thinking, talking, problem solving, holding attention and getting on with others.
• Studies show that after watching fast-paced TV shows, children have difficulty sticking with tasks that take longer, like reading or doing puzzles.
• Children can get ‘glued’ to the set and are then more likely to keep watching, even during commercials. The longer your children watch TV, the less time there is to play, to socialise and to exercise — all of which are important to development and health.
• Children need to practise — to ‘actively learn’ how to speak, write and think. While TV does hold children’s attention, it does not always engage their minds in ‘active learning’. Other activities like reading and playing do this.
• Children under six years will have difficulty working out the difference between fantasy and reality on TV. They will not follow plots and they tend to focus on the exciting bits. They do not understand cause and effect. They can see cartoon characters as real and they are open to the appeal of advertising.
• Children from 6-9 years will still have some difficulty working out the difference between fantasy and reality, especially if it looks like real life. They tend to admire and want to be like the powerful hero or heroine.
• Older primary school age children are likely to be disturbed by material which is based on fact as it could mean it could happen to them. They are curious about the teenage world, sex and fashion and can be misled by the way boy-girl relationships are shown in the soapies.
• It has been shown that when children have a TV in their bedroom, they do not do as well at school as children where there is a TV in a space that others share in the house.

The extent to which your children’s behaviour, beliefs and outlook on life are affected by what they watch is related to how real they believe the television program to be.

Children judge whether a program is real in three ways:

1. They recognise things and people on TV which they have experienced, for example ‘It is real because there is a dog in the program like mine’.
2. They think programs are ‘unreal’ if they clash with their experiences, for example ‘People don't really have special magic by wriggling their nose’.
3. They understand how programs are made, for example ‘I know how cartoons are made or I know that the people are actors’. Nine  to 10 year olds are much clearer about people playing a part, whereas six to seven year olds can believe TV families are real families or Sesame Street is a real street in the USA.

Some images may be frightening although this will be different for each child. Some children even enjoy being frightened a little, but only when they are secure. Knowing they are really safe allows them the freedom to experience ‘thrill’ feelings. The more children are shown frightening programs, the more they believe the world is a frightening place. This can make them anxious.

How your child thinks about herself (whether she feels really happy with the way she is or quite miserable) can also be influenced by popular figures she admires. Her ideas of what is good, what is worthwhile, how to behave and what to value can all be shaped by famous people she sees on the screen as well as what she learns from you.

Advertising

Advertising influences children. Most children under eight years believe what the adverts tell them. Children of 8-10 years are aware that adverts don’t always tell the whole truth, but are not sure how to tell when they are not.

Where well known people sell products, children are easily persuaded. With the techniques that are used, children can be misled or tricked by the shape, speed, size and way a product works. They often want what is advertised and will pester their parents with all sorts of reasons to buy them.

Children with little understanding of language can get the wrong meaning, such as thinking ‘good to eat’ or ‘fruit flavoured’ means ‘good for me’. You can help your child learn about advertising by talking about what they see on TV, how the ad might have been made and looking at the product in real life.

Violence

Most parents worry about the effects that watching violence has on children. Different children will be affected differently, at different ages and stages of development and by different types of material. Children of all ages will be disturbed when they see violence to other children and to animals, and by violence in the home.

Young children (under eight years) may take from cartoons the message that ‘violence works and wins’ even though they laugh or can tell that it is fantasy. Older children are more likely to absorb the same message from violent heroes in action movies and series. Older children may also feel anxious by news or dramas that they see as real and which could occur in their own neighbourhood.

Older children have the ability to imagine that the events could happen to them, so they may be made anxious by news or dramas that they see as real and which could happen in their own neighbourhood.

While there are different views about how much violence on TV is harmful to children, we do know the evidence says that seeing violence repeatedly on TV has an impact:

• Children are more likely to use aggressive means to solve problems.
• Children are made anxious about the "mean and scary" world in which they appear to live.
• Children become less sensitive to violence in real life.

The heavy viewers (over three hours daily), the younger children, boys, children from violent homes and those who are insecure are the ones who will be most affected by exposure to TV violence.

For more information, see the information about violence on the Young Media Australia website.

What is scary to children

Exposure to scary content can have quite a powerful and lasting impact on children. This can range from the short term effects such as intense fear or crying, to longer term effects such as sleep disturbances, refusal to be alone, concern about being hurt or killed and needing unusual bedtime rituals. Sometimes long term disabling fears, for example of dogs, cats or spiders, can emerge.

Early childhood (under seven or eight years)

• scary visual images such as vicious animals, monsters, grotesque or mutilated or deformed characters
• when a normal character becomes abnormal or grotesque (for example, The Incredible Hulk)
• stories involving the death of a parent
• stories showing natural disasters vividly.

Primary years (7-12 years)

• more realistic threats and dangers, especially those that could really happen to a child
• violence or the threat of violence
• stories in which children are hurt.

Early adolescence (13 years and over)

• realistic physical harm or threats of intense harm
• sexual assault
• threats from aliens or the occult.

Understanding others

Children need to understand and enjoy the many differences in lifestyles and traditions that make up our country and our world. Children are not born intolerant or prejudiced. They learn it from the world around them. As early as six months of age, infants notice skin differences, and by their second year, they start to question how people are alike and different.

Between two-and-a-half and three-and-a-half years, children begin to absorb the messages (attitudes) from parents, neighbours, friends, books and television about people from other races. Television can introduce children to stories, traditions, and songs from within their own culture, as well as helping them learn about others. Sometimes the kinds of messages they get from TV will affect how they think of others, for example that women are weaker or that men are tough.

What parents can do

TV can interfere with the routine in your home, such as getting ready for school, bedtimes and mealtimes, visitors and homework.

• Use the TV classifications to help you and your children know what is suitable for different age groups:
  • Children (C) (only on commercial TV)
  • Preschool children (P) (only on commercial TV)
  • General (G)
  • Parental Guidance Recommended (PG)
  • Mature (M)
  • Mature Adult (MA)
  • Adult Violent (AV).

• Teach your children to have some responsibility for deciding what they watch at an early age. Help them to make their own ratings and become choosy, such as C (can’t be missed), S (so,so), W (waste of time). Encourage them to stop watching W and, later, W and S.

• Make a rule that TV is not switched on until all jobs have been done. Have a list of things to do before school and help children manage their time. Be firm and clear, such as, ‘You haven't finished what you have to do this evening. Maybe tomorrow you'll do it differently and have time to watch TV’.
• Move the TV out of the main living area (if you have space) so that it has to be a conscious decision to watch.
• You are likely to have less control over television and what is watched if you have more than one set.
• Avoid morning television for children going to school. It can affect the rest of their day and create pressure to be ready on time for school.
• Have a list on the fridge for other things to do — take time to kick a ball, see friends, catch a train somewhere, or do something completely different.
• If programs are important to your child, plan to tape them so that they can be watched at a more suitable time.
• Decide on the bedtime based on your child’s age, rather than on the TV program. Select a program that finishes well before bedtime and is not scary. 
• Children need to wind down between TV and sleep, so turn the volume down or off before bedtime. Select a program that finishes well before bedtime and is not scary.
• Try to keep a mealtime TV-free so that there is time for people to talk to each other. This helps children to know their family and have a sense of belonging.

Watching TV

• Plan what you watch and limit your child to the amount watched each day. Decide together what programs will be watched and only have the TV on then, rather than on all the time. This teaches children to think, plan, make choices and allows time for them to do other things important for their development.
• Know what programs your children watch and know the characters.
• Give your children a chance to ask questions, describe their feelings, and make sense of what is taking place. Let them know what you think, especially about violence, but also about the good things you see.
• Talk about programs — discuss characters, stories and themes. Describe likes and dislikes. Ask questions, such as ‘What would happen if you did what that person did?’.
• Talk about moods after watching programs and get children to come up with words that describe how they feel, such as — bored, happy, scared, sad, excited, grumpy, wound-up, restless, miserable or worried.
• If your child becomes quite distressed after a program, allow him to talk about what he saw, what he is feeling and why. Maybe there are links with something that is happening in his life or he is fearful what he saw could happen to him. Talk calmly, show affection and follow up with some pleasant activity.
• Make your views known to the authorities when you are concerned about a program. It is important to have your say soon after the event, and you need to be exact with the time, date, place, program and the channel on which you saw it. (Young Media Australia can advise you about who to complain to, how and where).

Watching the TV news

When we talk about ‘the news’, what we are usually talking about is a collection of the worst, the unusual, and often most violent things that have happened in the world today. While children should not be shielded from the realities of the world, ‘the news’ is only a part of what happens in the world in one day. For example, it is unlikely the news will focus on the thousands of planes that take off and land safely on any day, but will headline when one is involved in a crash.

• Children are not able to judge and qualify television content in the way that adults do. They:
  • lack grown-ups’ experiences and are unable to tell the difference between what they see and the likelihood of these events occurring in their own lives
  • can find it difficult to understand that the news story is focused on the unusual or one-off incident
  • may think when they see the same event over and over again (such as the repeated images of the planes hitting World Trade Centre in New York) that the event is actually happening over and over again
  • at a young age, are unable to understand ‘probability’, so they are not necessarily reassured if you tell them ‘it isn’t likely to happen to us’
  • may become quite fearful if violence is shown in settings with which they are familiar, for example homes, families, schools, or to other children or animals.

• Understand yourself how ‘the news’ works.
• Know when, where and what kind of news your child is exposed to.
• Talk with your child early and often about the images he is exposed to by ‘the news’ so you can help him better understand the world around him. (Many adults do not realise how many opportunities children have to be exposed to the news, for example ‘newsflash’ during their favourite TV show, radio, newspapers and at school.)
• Balance your child’s ‘news diet’ by setting clear limits, experiencing the news with him and talking about what he sees.
• Turn the news and current affairs programs off if they are distressing you or your children.

How much time is okay?

Screen based media, that is TV, videos and computers can be a ‘time thief’.

Young Media Australia recommends:

• Children under two years: very little time
• Preschoolers: an hour a day is plenty (of programs made for preschool children). A strong view held by the Alliance for Childhood is that computers should not play a significant part in preschool children’s lives.
• Children 5-7 or eight years: an hour a day is plenty
• Children over eight years: an hour and a half to two hours a day is plenty.

While there are many entertaining experiences for children to be had on TV, videos and computers, it is important to keep in mind what children need at different ages for their healthy development. Children especially need time to build strong bonds with real and caring people, time for active physical play and ‘hands-on’ activities of all kinds.

Reminders

Lead by example — your child’s viewing habits may be copied from yours.

• Control the TV — don’t let it control you.
• TV viewing for a very young child should be in your company.
• Choose programs — have the TV on only when you have chosen a show.
• Record programs so they can be played at a time that suits your family.
• Encourage children to talk about how they feel after watching a program.
• Play ‘spot the gimmicks and trickery’ in TV commercials.
• Have a list on the fridge for other things to do — take time to kick a ball, see friends, catch a train somewhere, do something completely different.
• Choose a family area which is a TV free space — make it comfortable and friendly and use it.
• Children need to learn skills which help then get on with others in the world. These can be best learnt and practised by doing things as a family without the TV on. Practice using the ‘off’ button on the TV set.
• Make TV one of a lot of activities your children do.

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