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Raising Children Network launches a mobile version of the award-winning website.
View the video to find out more about the key features of the Raising Children Network mobile website:

The Hon. Jenny Macklin, Minister for Families, Community Services and Indigenous Affairs, is officially launching the Raising Children Network mobile site today at The Royal Children’s Hospital in Melbourne. Changes in technology, in particular the prevalence of smartphones, have parents looking for real time advice and information. Both mothers and fathers also want information in short and accessible bites. 

These findings are from market research recently undertaken by the Australian parenting website, the Raising Children Network. The research was based on interviews with 52 parents and examined what parents need help with when raising their children and how parenting resources are accessed.  

The study found that parents overwhelmingly preferred to access information on their smartphones, as situations often occur outside the home, such as in playgrounds, shopping centres and friends’ houses or when it’s not practical or possible to use a computer. 

The mobile is never far away and users are very familiar and comfortable accessing information on the go.

Being a parent is exciting and rewarding. It also comes with different challenges and responsibilities. And those challenges can pop up anytime!  Now parents can have constant access to a network of resources and tools whenever and wherever they need information and support, reassurance or guidance, Dr Julie Green, Executive Director of Raising Children Network said.

 

Caption: With the Raising Children Network’s mobile-optimised site now available, Felicity Pearson, mum of 12 week-old baby Jirra, can access online parenting support information while on the go.

A parent trying to encourage helpful behaviour of their child in the supermarket or looking for ideas of songs, play or activities whilst travelling can watch short videos or access tips from their mobile.

Raising Children Network offers reliable and scientifically validated information and resources to support parents in the day-to-day decisions of raising children. It also helps parents to look after their own needs, said Dr Green.

The Parenting Research Centre and the Murdoch Childrens Research Institute with The Royal Children’s Hospital Centre for Community Child Health are member organisations of the Raising Children Network.

‘Over the past 12 months we’ve noticed a huge increase in people accessing our information from smartphones. So getting a mobile optimised site up is really important to make sure that parents are getting quality information – wherever they are, and whatever situation they are dealing with, whether that’s with a baby, a toddler or a teenager.

The Raising Children Network automatically detects when a visitor is using their smartphone and displays the mobile site. The mobile site is optimised for smaller screens, with simple navigation, large buttons for finger tapping, easy A-Z menus for health topics and movie reviews, and a prominent search box. Videos enlarge to the full screen for optimal viewing. The minimal design greatly reduces loading time so parents can get the information they need while they’re on the go.

Further information:
Jenny Mina, Communications Manager, Parenting Research Centre
Mobile: 0428 039 265, media@raisingchildren.net.au

Imica Aurora, Raising Children Network Marketing and Communications Officer
Mobile: 0427 597 646, media@raisingchildren.net.au

About the Raising Children Network (raisingchildren.net.au):

Supported by the Australian Government, Raising Children Network is an online parenting resource. Its member organisations are the Parenting Research Centre and the Murdoch Childrens Research Institute with The Royal Children’s Hospital Centre for Community Child Health, who work in partnership to provide information that can help parents with the day-to-day decisions of raising children.

With over 1500 up-to-date articles, videos and illustrations (spanning child and teenage development, behaviour, health, nutrition and fitness, play and learning, connecting and communicating, school and education, entertainment and technology and sleep and safety) the Raising Children Network aims to give parents more confidence to make up their own mind and decide what’s best for their child and their family. It’s a place for parents to learn, access tools, support and resources as their children grow and develop.

 
 
 
  • Last updated or reviewed 06-03-2013