Every day thousands of parents-to-be grapple with decisions about how and where they’d like to welcome their child into the world.
Raising Children Network has developed Birth Choices, a new interactive resource. The Australian-first interactive (accessible from a smartphone, tablet or computer) helps expectant parents make their own informed, confident decisions about their preferred birth setting and care options.
Developed in consultation with experts in midwifery, obstetrics, parenting and counselling, Birth Choices guides you through what to expect in each type of birth setting, as well as the different carers involved during pregnancy, birth and after the baby is born.
Above: Expectant mum, Kate Hobson, navigates Birth Choices
Image downloads: Expectant mum, Kate Hobson: landscape and portrait; Birth Choices interactive
Birth Choices features parent stories, plus pregnancy week-by-week information and illustrations, helping expectant parents follow the changes in mother and baby as well as keep across appointments and tests.
‘Birth Choices is all about helping parents-to-be make their decisions about their preferred birth setting and care options,’ said Dr Julie Green, Executive Director of the Raising Children Network.
‘In Australia, parents can have their baby in a public hospital, a private hospital, a birth centre or at home. Birth Choices is an easy way to find out about and compare these options,’ said Dr Green.
‘It’s been developed to increase expectant parents’ awareness and confidence around these decisions.
‘Raising Children Network provides reliable, credible information to parents – so the new Birth Choices interactive draws on information from the latest antenatal guidelines.’
The Australian Interactive Media Industry Association (AIMIA) has shortlisted Birth Choices as one of four finalists in Best of Tablet, Government and Not-for-profit category of the 20th AIMIA Awards, with winners to be announced 3 April 2014.
Supported by the Australian Government, Raising Children Network is the complete Australian resource for expectant parents, and parenting newborns to teens. It provides a comprehensive range of information on child health, development and behaviour from infancy to the middle teens in multiple formats (written, graphical, video and interactive resources). Member organisations are the Parenting Research Centre and the Murdoch Childrens Research Institute with The Royal Children’s Hospital Centre for Community Child Health.
Connect with Raising Children Network and other parents through our website, on Facebook, Twitter or on Google+.
Jenny Mina, Communications Manager, 0428 039 265