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Dr Damien Arthur is the founder of Youth Research Australia, a market research start-up that provides advice to corporate clients on how to successfully engage and communicate with Australia’s young adults.

Damien completed his PhD in marketing at the University of Adelaide where he was also employed as a lecturer in Consumer Behaviour. His PhD thesis was an ethnographic investigation of the Australian hip hop culture, a youth subculture firmly rooted in the consumer-based objects of music, clothes and symbols. He has also published in a number of international journals including Psychology and Marketing, Australasian Marketing Journal and Qualitative Market Research.

 
 
 
  • Last updated or reviewed 17-01-2011