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Advertising and children

Podcast transcript
Advertising and children podcast (PDF 160kb)

Psychologist Warren Cann talks with 3RRR radio host Jacinta Parsons about the impact of advertising on children.

Billions are spent worldwide on marketing to children. Warren talks about how a child's perception of advertising changes as they mature. He discusses pester power and the limited ability of children of primary school age to fully understand the aims of advertising.

Tips include how to talk with your child about the role of advertising and the effects ads might have on us. Warren talks about restricting exposure to ads, especially for younger children, and ways you might do this.

  • Content supplied by
  • Last updated or reviewed 09-01-2013
  • Acknowledgements Thanks to Jacinta Parsons and radio 3RRR’s Detour program for this audio podcast.

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